Founder and Chairman
Idealab
Bill Gross is a lifelong serial and parallel entrepreneur who has started more than 150 companies with more than 50 successful IPO’s and acquisitions. He started the first and longest-running technology incubator in the world – Idealab – in 1996 in Pasadena, California, near his alma mater, Caltech, where he graduated with a degree in Engineering and Applied Science. Bill has been on the forefront of disruptive innovation his entire life and his mission is to challenge the status quo, to be bold, and to solve big challenges in the world. Among the transformative changes that Bill has invested is the business model that powers most of the monetization of the Internet. Bill invented the “paid click”, or CPC (bidded keyword cost-per-click) model with the company GoTo/Overture, which he founded in 1998. After a successful IPO and becoming the global market leader in paid search, the company was acquired by Yahoo in 2003. Today, Bill’s pioneering idea is used by Google and millions of websites around the world and remains one of his most significant [OR impactful] inventions. Bill is currently at the forefront in the world of Climate tech and AI tech and is pioneering a new system of fair attribution and compensation in generative AI with his newest company, ProRata.ai. Bill is a visionary who sees the future and relishes sharing that with the world and helping entrepreneurs globally with his lessons learned from a lifetime of business creation. In addition to serving as Idealab’s board chairman and the CEO of ProRata.ai, Bill is also a member of the Board of Trustees of the California Institute of Technology and of the ArtCenter College of Design.