Mitch Ratcliffe is a business, product and marketing leader with 35 years of experience in local media, technology marketing, online and broadcast publishing, digital media, and the on-demand economy. Mitch has participated as an executive, advisor, and board member in numerous digital businesses including ON24, BuzzLogic, Audible.com, and Match.com. Mitch took the first web-only news camera on a U.S. Presidential trip, designed an app store for SoftBank in 1996, and cofounded the San Francisco chapter of the Electronic Frontier Foundation. He and his family live in the mountains of Southern Oregon.